The IKEA vision is to create a better everyday life for the many people. Their business idea is to offer well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. The IKEA Brand unites more than 200.000 co-workers and hundreds of companies with different owners all over the world. It’s one brand, but it reaches millions of
…More hearts and homes. Their value chain is unique. It includes everything from product development, design, supply, manufacture and sales – and of course it begins and ends with their customers.